
Deep Dive
What I learned from 56 $250k+ businesses
Some of the key takeaways from the 2025 Bootstrapped Report
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Data built a $250k Ice Cream Shop
How a data scientist built a $250k ice cream shop before serving a single scoop.

Four Crashes Couldn't Kill This Business
How Geniuslink solved geofragmentation, survived four "revenue-cut-in-half-overnight" catastrophes, and emerged as the leading smart link platform for creators.

Making Candles Instagram Worthy Made Her $250K
Sara Jennetten built Blank Mason into a $250K candle-making experience by designing every detail to be Instagram-worthy from day one.

They turned one viral video into a $200K biz
Chris & Sara turned one viral van tour into a $250K business that lets them travel the world while doing work they love.

My Best Video Isn't the One with 120k Views
A look back at my 2024 creator journey: tracking weekly metrics, focusing on deep dives, and redefining success—less about viral hits, more about building a solid foundation for 2025.

How Tally Reached 11K Users in One Year
Discover the strategies that propelled Tally Forms from startup to 11,000 users in just 12 months.

How he made $256k with books while learning to write
Discover how Nathan Barry, CEO of ConvertKit, used consistent writing, community engagement, and platform leverage to build a $256K business from scratch.

Taking risk in your career with Jorge Torres
Are you taking enough risk in your career? If not, what does your world need to look like so you can take some risk in your career?

Why a company should consider using Notion with Cat Mulvihill
Notion is a popular tool for many individuals, but using Notion as an organization is a different experience.

Why you should build custom internal software with Mark Johnson
Building internal software is like...cooking?

The future of women’s sports with Fielding Kidd Jamieson
The biggest, the best investment, the biggest growth opportunity right now is women's sports.

The metrics of a successful online community
If you’re building your own online community, it’s really tricky to figure out what metrics to use for success. Thankfully, Circle provides some answers with their 2024 Community Benchmark Report

Save thousands on software tools with Secret
Save thousands of dollars on software you're already using.

My favorite online community platform
Community businesses are becoming a hot trend. Here is Matt's favorite online community platform.